Tom Grierson
00

The Ledger — Tom Grierson · Bronte, Sydney

I sell measured dollars, not activity.

Most people who set up AI for small businesses sell you activity — things switched on, boxes ticked. I do the work, then I put a dollar figure on it and show you the arithmetic. Failures get written down too. If there’s nothing worth automating, I’ll tell you.

Book the free 20-minute chat

Free · 20 minutes · No pitch

Running total $19,900 worked examples — not a quote /yr found

tallied as you read ↓

01

The Entries

You didn’t start your business to spend your nights on admin. Here’s the kind of thing I take off your plate. The numbers below are worked examples — we’d use your real ones in the first chat.

Get the busywork off your plate — for good.

01 · a

Missed calls are missed jobs

You’re on the tools or with a customer, the phone rings, it goes to voicemail — and the caller books whoever answers next. That’s four missed calls a week, each a $350 job, quietly walking out the door. Example build: a 30-second missed-call text-back that books straight into your calendar.

Item · working Result
4 calls/wk × 1 in 4 book × $350/job × 48 wks = $16,800/yr walking out

Win back half → $8,400/yr. Build from $2,500 — pays for itself in under 4 months.

01 · b

Quoting and chasing invoices eats your evenings

Writing quotes and chasing money at 9pm — six hours a week that isn’t the work. Templated quotes plus automatic reminders take it off your desk, and the reminders typically get you paid days sooner.

Item · working Result
6 hrs/wk × $60/hr = $360/wk × 4 wks = $1,440/mo

Cut to 2 hrs/wk → $960/mo of time back

× 12 = ~$11,500/yr

01 · c

Answering the same questions all day

“What are your hours?” — the same handful of questions, thirty a week across phone, website, and inbox. An assistant that answers in your words and takes bookings 24/7 hands those hours back, and after-hours enquiries get answered and booked instead of going cold.

Item · working Result
30 enquiries/wk × 4 min = 120 min = 2 hrs/wk back

Time, not dollars — so it stays out of the $/yr column. Honest ledgers don’t double-count.

What didn’t work an SMS bot a client switched off in week two — logged, not hidden.does not total
Measured, not promised
Running total $19,900 worked examples — not a quote /yr found

Worked examples. Not a quote. We’d run these on your real numbers.

02

Three Postings

How it works, in three postings.

01

Have a chat

A free, 20-minute call. You tell me what’s eating your time. No jargon, no pressure, no obligation.

02

Profit Leak Audit

A short written audit of your best one or two automation wins — what each costs, what each saves, with the maths, and which to do first. $500 fixed, and $250 comes off your first build if you go ahead within 30 days. Yours to keep either way.

Audit fee$500
Credited to your first build−$250
Net, if you build within 30 days$250
03

I build it

I set it up, connect it to the tools you already use, test it, and show you how to live with it. A working system, not homework.

03

Rate Card

Rates, itemised — no packages to decode.

Profit Leak Audit A first, low-risk step — you want the maths before you spend on a build. $500 fixed · −$250 credited to a build within 30 days

Owners who know something could be automated but want a clear, no-fluff plan before spending on a build.

Walk away with a short written audit of your best one or two automation wins, what each would cost, what each would save (with the maths), and which to do first. Yours to keep, whether or not you build with me.

Read more +Close −
Done-for-you build most start here from $2,500 typical $3,500 · up to $6,000

Owners who want the thing actually built, connected to their existing tools, and working — not a list of tools to go and figure out.

Walk away with a finished, tested automation running in your business — missed-call text-back, automated quoting and invoice chasing, a booking assistant, or similar — plus a plain-English handover so you’re never stuck with something you don’t understand.

Read more +Close −
AI Foundations A team that wants to use these tools well and safely, in plain English. $1,500 fixed

Owners and small teams who want to use everyday AI tools well and safely, without a custom build.

Walk away with the right AI tools chosen and set up for your business, sensible guardrails, and a hands-on session so you and your team actually use them with confidence. Fixed scope, fixed price.

Read more +Close −
Ongoing support You’ve got something live and you want it kept dependable. from $400/mo retainer · typical $600/mo

Clients with systems running who want them kept healthy, tweaked, and improved over time — without hiring anyone.

Walk away with a set number of hours each month to fix, adjust, and extend your automations, plus priority access when something needs attention. Cancel anytime.

Read more +Close −
Workshops & training A team or a room that wants a hands-on session, not a lecture. from $500/session

Teams, networking groups, or local business associations who want a practical, jargon-free intro to what AI can actually do for a small business.

Walk away with a plain-English session with real examples relevant to your trade — and a clear sense of where AI is worth your time and where it isn’t.

Read more +Close −
04

Real Systems

Real systems, already running.

A sceptical accountant should be able to walk this ledger and nod.

A React/Firebase invoicing app, live right now in a client pilot. I’m measuring the before-and-after — time on invoicing, and how fast invoices get paid — and I’ll publish the numbers here when the pilot wraps.

Status: Measuring

Ongoing operations on a production automation project — the unglamorous work that keeps a clever build dependable.

Status: Running

No case-study numbers fabricated. Published when measured.

See the work →

05

A note from me

I’m Tom Grierson. I live in Bronte, and I build software for a living. Before this, I spent years tutoring — sitting with people who found a subject intimidating and explaining it until it clicked. It turns out that’s the same job as helping a business owner with AI: take something that sounds complicated and scary, and make it simple, useful, and yours. That’s why the plain-English explanation isn’t an add-on here — it’s the whole point.

Plenty of people can wire up a tool. Not many will sit across the table from you, understand how your business actually runs, and hand it back in a way you can live with without fear. That’s the bit I care about. I’m not a slide-deck consultant. I ship real software: a React/Firebase invoicing app that’s live in a client pilot, and ongoing operations on a production automation project. When I say I’ll build you something that works, there’s a track record behind it.

I work with small businesses across Sydney’s Eastern Suburbs — the cafes, trades, clinics, and sole traders around Bronte, Bondi, Coogee, Randwick, and the eastern beaches. Local, hands-on, and a real person you can call.

— Tom
06

Not sure what’s automatable? That’s what the chat is for.

Twenty minutes, free, no pitch. Worst case, you leave with a clearer idea of where the time’s going.

$19,900 /yr, on the worked examples above
Book the free 20-minute chat

Free · 20 minutes · No pitch · thomaswgrierson@gmail.com

Measured, not promised